TERMS OF SERVICE
Effective Date: May 18, 2026 Last Updated: May 18, 2026
1. Introduction and Acceptance
Welcome to MoveStrong Seniors. These Terms of Service (“Terms”) form a legally binding
agreement between you (“you,” “your,” or “User”) and MoveStrong Seniors LLC, a Florida
Limited Liability Company doing business as MoveStrong Seniors (“MoveStrong,” “we,” “us,”
or “our”), governing your use of:
• The website located at https://movestrongseniors.com and any subdomains (collectively,
the “Website”);
• Any digital products, downloadable guides, video content, exercise programs, courses,
workshops, or online educational resources we sell or distribute (collectively, “Digital
Products”);
• Our social media accounts and channels, including but not limited to Instagram, Facebook,
TikTok, YouTube, LinkedIn, Pinterest, and Linktree (collectively, “Social Media
Channels”);
• Email newsletters, text-SMS messages, blog posts, podcasts, and other communications
we publish or send (collectively, “Online Content”); and
• Any other interactions you have with us through digital means.
The Website, Digital Products, Social Media Channels, and Online Content are referred to
collectively as the “Services.”
By accessing or using any of the Services, you confirm that you have read, understood, and agree
to be bound by these Terms and by our Privacy Policy (Part Two of this document). If you do not
agree, you must not access or use the Services.
2. Important Scope Notice, Online Content vs. In Person Care
MoveStrong operates two distinct lines of business:
(a) Online education and digital wellness resources. The Services described above are general
educational and informational resources intended for a broad audience. These Terms govern your
use of those Services.
(b) In person physical therapy and wellness services. Separately, MoveStrong offers in person,
home based physical therapy and wellness visits to individuals who become patients or clients
through a separate intake and agreement process (“Clinical Services”). Clinical Services are
governed by separate patient-client agreements, informed consent forms, notices of privacy
practices under the Health Insurance Portability and Accountability Act (“HIPAA”) where
applicable, and other healthcare specific documentation (collectively, the “Clinical
Agreements”).
These Terms DO NOT GOVERN Clinical Services, do not modify any Clinical Agreement,
and are not intended to limit, waive, or disclaim MoveStrong’s professional duties to anypatient or client under any Clinical Agreement or under applicable Florida law governing
licensed healthcare providers. Where there is a conflict between these Terms and a Clinical
Agreement with respect to Clinical Services rendered to you as a patient or client, the Clinical
Agreement controls for that purpose.
3. Eligibility
You must be at least 18 years old to use the Services, make purchases, or submit personal
information. By using the Services, you represent and warrant that:
• You are at least 18 years old;
• You have the legal capacity to enter into a binding agreement;
• Your use of the Services will comply with these Terms and all applicable laws; and
• The information you provide to us is true, accurate, current, and complete.
The Services are not directed to children under 13, and we do not knowingly collect personal
information from children under 13.
4. Educational Content Disclaimer, Read Carefully
4.1 General Information Only
All content delivered through the Website, Digital Products, Social Media Channels, and Online
Content, including but not limited to written articles, exercise descriptions, videos, downloadable
guides, infographics, audio recordings, workshop materials, email content, and social media posts,
is provided for general informational and educational purposes only.
This content is intended to share general knowledge about movement, exercise, aging, wellness,
and related topics. It is not intended to be, and must not be relied upon as, a substitute for
individualized medical evaluation, diagnosis, treatment, physical therapy, or any other
professional healthcare service.
4.2 No Provider Patient Relationship
Viewing, reading, downloading, purchasing, watching, listening to, commenting on, sharing, or
otherwise interacting with any Service, including the Website, Digital Products, Social Media
Channels, Online Content, emails, text messages, comments, direct messages, or webinars, does
not create a physical therapist patient, healthcare provider patient, or any other professional
treatment relationship between you and MoveStrong or any of its personnel.
A provider patient or provider client relationship is established only when:
• You complete MoveStrong’s separate intake process for Clinical Services;
• You sign the applicable Clinical Agreements; and
• MoveStrong, in its sole discretion, accepts you as a patient or client.
Until all three of those steps occur, no professional treatment relationship exists, regardless of what
content you have viewed, what products you have purchased, or what communications you have
exchanged with us through the Services.4.3 Consult Your Own Healthcare Providers
Before beginning any exercise program, modifying your activity level, changing your diet, or
acting on any information from the Services, you should consult your own physician, physical
therapist, or other qualified healthcare provider, particularly if you have any medical condition,
injury, recent surgery, balance impairment, cardiovascular concern, or other health consideration.
Stop any activity and seek medical attention if you experience pain, dizziness, shortness of breath,
or any other concerning symptom.
4.4 No Guarantees of Outcomes
Individual results vary. We make no representation, warranty, or guarantee that any information,
exercise, program, guide, or resource available through the Services will produce any particular
health, fitness, mobility, weight, pain, balance, strength, or wellness outcome for you.
5. Website Use and Acceptable Use
5.1 License to Use the Website
Subject to your compliance with these Terms, MoveStrong grants you a limited, personal, non
exclusive, non transferable, non sublicensable, revocable license to access and use the Website
and free Online Content for your own personal, non commercial purposes.
5.2 Prohibited Conduct
You agree not to:
• Use the Services for any unlawful purpose or in violation of any local, state, federal, or
international law;
• Copy, reproduce, distribute, republish, sell, license, sublicense, rent, lease, lend, modify,
or create derivative works of any part of the Services, except as expressly permitted in
these Terms;
• Use any robot, spider, scraper, data mining tool, or other automated means to access the
Services;
• Attempt to gain unauthorized access to any portion of the Services, accounts, computer
systems, or networks connected to the Services;
• Interfere with, disrupt, overload, or impair the Services or any servers or networks
supporting them;
• Introduce any virus, worm, malware, or other harmful code;
• Impersonate any person or entity or misrepresent your affiliation with any person or entity;
• Harvest, collect, or scrape email addresses, names, or other personal information of other
users;
• Use the Services to harass, abuse, threaten, defame, or otherwise infringe the rights of
others;
• Frame, mirror, or embed the Website without our written permission;
• Remove or alter any copyright, trademark, or proprietary notices; or
• Use the Services to compete with us, including by training any artificial intelligence or
machine learning model on content from the Services without our written permission.We may suspend or terminate your access at any time, with or without notice, for actual or
suspected violation of these Terms or for any other reason.
6. Digital Product Purchases
6.1 Description of Digital Products
We may offer Digital Products such as downloadable PDF guides, video courses, exercise
programs, workshop replays, ebooks, and similar items. Descriptions, features, and prices are
provided on the relevant product pages and may be changed at any time before purchase.
6.2 Orders and Payment
By placing an order, you authorize us (and our third party payment processor) to charge the
payment method you provide for the listed price plus any applicable taxes and fees. All prices are
in U.S. dollars unless otherwise stated. You are responsible for providing accurate billing
information.
Payments are processed by third party payment processors (for example, Stripe, Square, PayPal,
Thrivecart, or similar). MoveStrong does not directly store full payment card numbers. Your use
of those processors is also governed by their terms and privacy policies.
6.3 License to Digital Products
When you purchase a Digital Product, you receive a limited, personal, non exclusive, non
transferable, non sublicensable, revocable license to access and use that Digital Product solely for
your own personal, non commercial use. You may print or save one copy for personal reference.
You may not:
• Resell, distribute, share, gift, post, or upload the Digital Product;
• Use the Digital Product to teach classes, train clients, run programs, or otherwise generate
revenue;
• Reproduce the Digital Product for any third party;
• Post the Digital Product (in whole or in part) on any website, social media platform, file
sharing service, cloud drive, or learning portal accessible to others;
• Modify, translate, adapt, or create derivative works based on the Digital Product; or
• Remove any watermarks, attributions, or copyright notices.
We may revoke your license and access if you violate these restrictions or these Terms.
6.4 Access and Delivery
Digital Products are typically delivered electronically through a download link, an emailed file, a
course portal, or a third party platform. You are responsible for providing a working email address
and for ensuring you can receive and store the files. We are not responsible for delivery failures
caused by incorrect email addresses, full inboxes, spam filters, or third party platform outages.
Access to any course platform, member area, or hosted content may continue for the period stated
at the time of purchase, or, if no period is stated, for as long as we reasonably continue to make
the platform available. We may migrate, modify, or retire platforms with reasonable notice.6.5 Refund Policy
All sales of Digital Products are final, and refunds are not provided, except where:
• Required by applicable law;
• A specific written refund or satisfaction guarantee was offered at the time of purchase, in
which case the terms of that guarantee control; or
• We, in our sole discretion, decide to issue a refund.
If a Digital Product is materially defective or you did not receive access due to our error, contact
us at 561-464-5030
_
within five (5) days of purchase and we will work in good faith to resolve the
issue (typically by providing access or a replacement file).
6.6 No Refunds for Change of Mind, Buyer’s Remorse, or Failure to Use
Because Digital Products are delivered immediately and can be retained after viewing, we do not
provide refunds for change of mind, failure to read or watch the content, dissatisfaction with the
educational opinions expressed, or failure to follow recommendations.
6.7 No Medical Claims Tied to Purchase
Purchasing a Digital Product does not entitle you to individualized clinical advice, treatment,
evaluation, or any provider patient relationship. See Section 4.
7. Workshops, Live Sessions, and Free Resources
From time to time we may offer workshops, webinars, live Q&A sessions, free downloadable
resources, opt in challenges, newsletters, and similar offerings. These are educational in nature and
are governed by Sections 4, 5, and 6 (with appropriate modifications). Free resources are licensed
to you under the same personal use restrictions as Digital Products.
8. Intellectual Property
8.1 Ownership
All content on the Services, including but not limited to text, written guides, exercise descriptions,
workout programs, video footage, photographs, illustrations, graphics, logos, icons, audio
recordings, course materials, slide decks, downloadable PDFs, blog posts, social media posts,
captions, scripts, infographics, branding, page layouts, look and feel, software, and the selection
and arrangement of any of the foregoing, is owned by MoveStrong or its licensors and is protected
by United States and international copyright, trademark, trade dress, and other intellectual property
laws.
“MoveStrong Seniors” and any associated logos, taglines, and slogans are trademarks of
MoveStrong, whether or not registered. Nothing in these Terms grants you any right to use those
marks without our prior written permission.
8.2 Limited Use Rights
Except for the limited licenses expressly granted in Sections 5 and 6, no portion of the Services
may be copied, reproduced, distributed, republished, downloaded, displayed, posted, transmitted,performed, modified, adapted, translated, framed, scraped, mined, or used to train any machine
learning or artificial intelligence system in any form or by any means without our prior written
permission.
8.3 Reporting Infringement (DMCA)
If you believe content on the Services infringes your copyright, send a written notice to our
designated agent at __________________ including:
1. A physical or electronic signature of the copyright owner or authorized agent;
2. Identification of the copyrighted work claimed to have been infringed;
3. Identification of the allegedly infringing material and its location;
4. Your contact information;
5. A statement that you have a good faith belief that the use is not authorized; and
6. A statement, under penalty of perjury, that the information is accurate and that you are the
owner or authorized agent.
9. User Generated Content, Comments, Reviews, Testimonials, and Submissions
9.1 Definition
“User Content” means any content you submit, post, upload, transmit, or otherwise make
available through the Services, including comments on the Website or blog, reviews, ratings,
testimonials, before-after stories, photographs, videos, audio, social media comments and direct
messages directed to us, email replies, form submissions, survey responses, and questions
submitted for live sessions.
9.2 Your Representations
By submitting User Content you represent and warrant that:
• You are the sole author and owner of the User Content, or you have all rights, licenses,
consents, and permissions necessary to grant the licenses below;
• The User Content does not violate the rights of any third party (including intellectual
property, privacy, and publicity rights);
• The User Content is not false, misleading, defamatory, obscene, harassing, hateful,
threatening, or otherwise unlawful;
• The User Content does not contain confidential information of any person, including any
protected health information of any third party;
• If the User Content depicts any other person, you have that person’s permission to submit
it; and
• The User Content does not contain advice that purports to diagnose or treat any medical
condition of any other person.
9.3 License to MoveStrong
By submitting User Content, you grant MoveStrong a worldwide, perpetual, irrevocable, royalty
free, fully paid up, sublicensable, transferable license to use, host, store, reproduce, modify, adapt,
translate, publish, publicly perform, publicly display, distribute, and create derivative works of theUser Content in any media now known or later developed, for any purpose related to MoveStrong’s
business, including marketing, advertising, social media, website content, courses, books, and
training materials, without compensation to you and without further notice.
You also waive any moral rights and any right to inspect or approve the use of the User Content.
9.4 No Obligation to Use
We are not obligated to use, post, retain, or display any User Content, and we may remove, edit,
or refuse any User Content at any time, in our sole discretion, for any reason.
9.5 Testimonials and Reviews
Testimonials reflect the experience and opinion of the individual submitting them and are not a
promise or guarantee of any specific result for you. We may edit testimonials for length, grammar,
and clarity, and we may pair them with first names, photos, locations, and other context provided
by the submitter. By submitting a testimonial you authorize this use.
9.6 No Compensation Unless Disclosed
Unless we expressly tell you otherwise in writing, you are not entitled to compensation for any
User Content.
9.7 Patient Client Confidentiality
If you are or have been a patient or client of MoveStrong’s Clinical Services, your in person
treatment information is protected under applicable healthcare privacy laws and the Clinical
Agreements, not under these Terms. Voluntarily submitting a public testimonial does not waive
those protections except to the extent of the specific information you choose to disclose in the
testimonial itself. We will not publish identifiable patient/client information without a separate,
written authorization.
10. Social Media Channels
10.1 Educational Only
Our presence on Instagram, Facebook, TikTok, YouTube, LinkedIn, Pinterest, Linktree, and any
other Social Media Channels is for general education, awareness, and community building
purposes. Nothing posted on, shared through, or sent via our Social Media Channels,
including posts, captions, stories, reels, videos, lives, comments, direct messages, replies, and
links, is individualized medical, physical therapy, or healthcare advice. Social media
communications do not create a provider patient relationship.
10.2 Third Party Platform Terms
Each Social Media Channel is operated by a third party (for example, Meta, ByteDance, Google
YouTube, LinkedIn). Your use of those platforms is governed by their terms of service and privacy
policies. We do not control those platforms and are not responsible for their content, features,
downtime, data practices, advertising, algorithmic decisions, or any actions they take with respect
to your account.10.3 Comments and Messages
Comments, DMs, and replies from other users on our Social Media Channels reflect the views of
those users and not MoveStrong. We may moderate, delete, hide, or block comments and users at
our discretion. Do not share personal health information in public comments or DMs; we cannot
guarantee the privacy of any information you share through third party platforms.
10.4 Hashtags and Tagging
If you tag us, use our hashtags, or share our content, you grant us the licenses described in Section
9 with respect to that User Content.
11. Third Party Services, Links, and Tools
The Services may rely on, integrate with, or link to third party platforms and tools, which may
include (without limitation):
• Payment processors such as Stripe, Square, PayPal, Thrivecart, or similar;
• Email marketing and CRM tools such as Mailchimp, Flodesk, ConvertKit,
ActiveCampaign, Klaviyo, Kit, or similar;
• SMS text marketing tools such as Twilio based providers or similar;
• Scheduling, intake, or EMR platforms such as Jane App, Acuity, Calendly, or similar;
• Website hosting and form tools such as Squarespace, WordPress, Wix, Showit, Kajabi,
Teachable, Thinkific, ConvertKit Commerce, Typeform, Google Forms, or similar;
• Analytics tools such as Google Analytics, Meta Pixel, or similar;
• Video and content platforms such as YouTube, Vimeo, Wistia, Spotify, Apple Podcasts,
or similar;
• Social platforms such as Instagram, Facebook, TikTok, LinkedIn, Pinterest, and Linktree;
• Cloud storage and file delivery such as Dropbox, Google Drive, OneDrive, or similar;
• AI tools used for marketing, drafting, or operations; and
• Other vendors we use to deliver content, run the business, or communicate with you.
Links and integrations are provided for convenience. We do not endorse, control, or assume
responsibility for any third party site, platform, or service, and your use of them is at your own
risk and subject to their terms and privacy policies. Note that Jane App or any other EMR style
platform, when used for Clinical Services, is governed by the Clinical Agreements rather than
these Terms.
12. Email, Text SMS, and Marketing Communications
12.1 Opt In
By providing your email address, phone number, or other contact information through the Website,
a form, a purchase, or another Service, you agree that we may send you communications related
to your account, your purchase, customer service, and, where you have opted in, marketing
communications about our products, classes, events, content, and offers.12.2 Text/SMS Consent
If you opt in to text/SMS messages, message and data rates may apply. Message frequency varies.
Consent to marketing texts is not a condition of any purchase. Reply STOP to unsubscribe; reply
HELP for help.
12.3 Unsubscribing
You can unsubscribe from marketing emails by clicking the unsubscribe link in any marketing
email and from SMS by replying STOP. We may continue to send you transactional and service
messages (for example, receipts, product delivery, course access, and account notices).
12.4 Compliance
We aim to comply with the CAN SPAM Act, the Telephone Consumer Protection Act, the Florida
Telephone Solicitation Act, and other applicable laws. If you believe you have received a
marketing communication from us in error, contact 561-464-5030
13. Disclaimers
13.1 As Is
To the maximum extent permitted by law, the Services, Digital Products, and all Online Content
are provided “AS IS” and “AS AVAILABLE,” with all faults and without warranties of any kind,
whether express, implied, statutory, or otherwise. MoveStrong specifically disclaims all warranties
of merchantability, fitness for a particular purpose, non infringement, title, accuracy,
completeness, currency, reliability, uninterrupted access, security, and freedom from error or
harmful components.
13.2 No Medical/Professional Warranty for Online Content
We do not warrant that the Online Content, Digital Products, or any other educational content is
medically appropriate for you, will produce any specific outcome, or is current with the latest
research. No content on the Services should be relied upon as personalized medical, physical
therapy, nutritional, mental health, legal, or financial advice.
13.3 Carve Out for Clinical Services
Sections 13.1 and 13.2 do not apply to, and do not disclaim, MoveStrong’s professional duties
when it provides Clinical Services to you under a Clinical Agreement. Those duties are governed
by the Clinical Agreements and by applicable Florida law and professional standards for licensed
healthcare providers.
14. Limitation of Liability
14.1 General Limitation
TO THE MAXIMUM EXTENT PERMITTED BY LAW, IN NO EVENT WILL
MOVESTRONG, ITS OWNERS, OFFICERS, EMPLOYEES, CONTRACTORS, AGENTS,
LICENSORS, OR AFFILIATES BE LIABLE TO YOU FOR ANY INDIRECT, INCIDENTAL,
SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, INCLUDINGLOST PROFITS, LOST DATA, LOSS OF GOODWILL, BUSINESS INTERRUPTION,
PERSONAL INJURY (OTHER THAN AS PROVIDED IN SECTION 14.3), OR EMOTIONAL
DISTRESS, ARISING OUT OF OR RELATING TO YOUR USE OF THE SERVICES,
DIGITAL PRODUCTS, OR ONLINE CONTENT, EVEN IF ADVISED OF THE POSSIBILITY
OF SUCH DAMAGES.
14.2 Cap on Damages
To the maximum extent permitted by law, MoveStrong’s total cumulative liability to you for all
claims arising out of or relating to the Services (other than claims governed by Section 14.3) will
not exceed the greater of (a) the total amount you paid to MoveStrong for the specific Digital
Product or Service giving rise to the claim in the twelve (12) months preceding the event, or (b)
one hundred U.S. dollars ($100.00).
14.3 Carve Out for Clinical Services
Sections 14.1 and 14.2 do not limit, waive, or disclaim any liability MoveStrong may have to
you as a patient or client of Clinical Services under the Clinical Agreements or under
applicable Florida law and professional standards for licensed healthcare providers. Liability
arising from Clinical Services is governed exclusively by the Clinical Agreements and applicable
law and is not limited by these Terms. Nothing in these Terms is intended to limit any liability that
cannot be limited by law (including, where applicable, liability for gross negligence, willful
misconduct, or professional negligence in the provision of Clinical Services).
14.4 Basis of the Bargain
You acknowledge that the limitations in this Section 14 are a fundamental basis of the bargain
between you and MoveStrong and that we would not be able to provide the Services at their current
price (or for free) without them.
15. Assumption of Risk Regarding Exercise Content
Physical activity carries inherent risk, including risk of injury. By using any exercise related Online
Content or Digital Product, you voluntarily assume all risk associated with attempting the
movements, exercises, programs, or recommendations described, and you agree that you are solely
responsible for evaluating whether they are appropriate for you and for stopping if you experience
pain or discomfort. If you are a patient or client receiving Clinical Services, this section does not
modify the Clinical Agreements, which govern the in person exercise programming we prescribe
for you.
16. Indemnification
You agree to defend, indemnify, and hold harmless MoveStrong and its owners, officers,
employees, contractors, agents, licensors, and affiliates from and against any claims, damages,
losses, liabilities, costs, and expenses (including reasonable attorneys’ fees) arising out of or
related to: (a) your use of the Services; (b) your User Content; (c) your violation of these Terms;
(d) your violation of any law or any right of any third party; or (e) your reliance on any Online
Content or Digital Product in ways inconsistent with these Terms. This obligation does not apply
to claims arising from MoveStrong’s provision of Clinical Services under a Clinical Agreement.17. Termination
We may suspend or terminate your access to the Services at any time, with or without cause and
with or without notice. You may stop using the Services at any time. Provisions that by their nature
should survive termination, including Sections 4, 8, 9, 13, 14, 16, 18, 19, and 20, will survive.
18. Governing Law and Dispute Resolution
18.1 Governing Law
These Terms and any dispute arising out of or related to them or the Services are governed by the
laws of the State of Florida, without regard to its conflict of laws principles, and by applicable
federal law of the United States.
18.2 Informal Resolution
Before filing any claim, you agree to first contact us at 561-464-5030 and attempt to resolve the
dispute informally for at least sixty (60) days.
18.3 Venue
Subject to Section 18.4, any judicial action must be filed exclusively in the state or federal courts
located in
______________________, Florida, and you consent to the personal jurisdiction of
those courts.
18.4 Arbitration
Any dispute, claim, or controversy arising out of or relating to these Terms or the Services (other
than claims arising from Clinical Services) will be resolved by final, binding arbitration
administered by the American Arbitration Association under its Consumer Arbitration Rules,
conducted in Palm Beach, Florida, or by remote means at the arbitrator’s discretion. The
arbitrator’s decision will be final and binding. Either party may bring an individual claim in small
claims court. Class action waiver: any arbitration or court action must be brought on an individual
basis only, and not as part of any class, collective, or representative action. Disputes arising from
Clinical Services are excluded from this arbitration provision and are governed by the Clinical
Agreements and applicable law.
18.5 Time Limit
To the extent permitted by law, any claim arising out of or related to the Services must be filed
within one (1) year after the claim arises, or it is permanently barred.
19. Changes to These Terms
We may update these Terms at any time by posting a revised version on the Website with a new
“Last Updated” date. Material changes will be communicated by reasonable means (for example,
a notice on the Website or an email to subscribers). Your continued use of the Services after the
changes take effect constitutes your acceptance. If you do not agree to the changes, you must stop
using the Services.20. Miscellaneous
• Entire Agreement. These Terms and the Privacy Policy are the entire agreement between
you and MoveStrong regarding the Services and supersede any prior agreements. The
Clinical Agreements remain separate and continue to govern Clinical Services.
• Severability. If any provision is held invalid or unenforceable, the remaining provisions
remain in full force, and the invalid provision will be reformed to the minimum extent
necessary.
• No Waiver. Our failure to enforce any provision is not a waiver.
• Assignment. You may not assign these Terms without our prior written consent. We may
assign them in our discretion.
• No Third Party Beneficiaries. Except as expressly stated, no third party has rights under
these Terms.
• Headings. Section headings are for convenience only and do not affect interpretation.
• Electronic Communications. You consent to receive communications from us
electronically, and you agree that all agreements, notices, disclosures, and other
communications we provide electronically satisfy any legal requirement that they be in
writing.
• Force Majeure. We are not liable for any failure or delay in performance due to causes
beyond our reasonable control.
21. Contact
MoveStrong Seniors LLC d/b/a MoveStrong Seniors 222 Yamato Road Suite 106-242 Boca
Raton, FL 33431
Email: [email protected] Phone: 561-464-5030PRIVACY POLICY
Effective Date: May 18, 2026 Last Updated: May 18, 2026
1. Introduction
This Privacy Policy (“Policy”) explains how MoveStrong Seniors LLC d/b/a MoveStrong Seniors
(“MoveStrong,” “we,” “us,” or “our”) collects, uses, shares, and protects information about
visitors to https://movestrongseniors.com, purchasers of our digital products, email and SMS
subscribers, people who fill out forms or contact us, and individuals who interact with our social
media presence (collectively, “you”).
By using the Services (defined in our Terms of Service, Part One), you agree to the practices
described in this Policy.
2. Scope, What This Policy Covers and Does Not Cover
2.1 Covered
This Policy applies to information we collect through:
• The Website and any subdomains;
• Digital product purchases;
• Email newsletters, lead magnets, and email opt ins;
• SMS/text opt ins;
• Webinars, workshops, free trainings, and similar online events;
• Contact forms, intake of interest forms, surveys, polls, and feedback forms;
• Comments, testimonials, and other User Content;
• Cookies, pixels, and similar analytics tools on the Website; and
• Social Media Channels (subject to those platforms’ separate policies).
2.2 Not Covered, Clinical Services and Protected Health Information
This Policy does not cover information collected, used, or stored in connection with MoveStrong’s
in person physical therapy and wellness services (“Clinical Services”) provided to patients/clients
under separate Clinical Agreements. To the extent that information you provide is “protected
health information” under HIPAA, “individually identifiable health information” under Florida
law, or otherwise governed by the Clinical Agreements, it is handled under those agreements and
our Notice of Privacy Practices (provided separately to patients/clients), not under this Policy.
If you contact us through the Website expressing interest in becoming a Clinical Services
patient/client, the contact information you submit through that form is treated under this Policy
until you become a patient/client and the Clinical Agreements apply.
3. Information We Collect
3.1 Information You Provide Directly
• Contact information, name, email address, phone number, mailing address;
• Account/profile information, username, password, preferences, communication settings;• Purchase information, items purchased, billing address, transaction history;
• Payment information, handled by third party payment processors; we generally receive
only a confirmation, the last four digits of a card, and the expiration date, not the full card
number;
• Communications, emails, form submissions, survey responses, support requests, social
media messages directed to us;
• User Content, comments, testimonials, reviews, photos, and other content you submit;
• Marketing preferences, opt ins and opt outs; and
• Demographic or interest information, only if you voluntarily provide it (for example, in
a survey).
We ask you not to submit clinical or sensitive health information through general website forms.
If you do, we will treat it with appropriate confidentiality but cannot guarantee HIPAA level
handling until you are a patient/client under the Clinical Agreements.
3.2 Information Collected Automatically
When you visit the Website, we and our service providers may automatically collect:
• Device and browser information, IP address, device type, operating system, browser type
and version, screen size, language;
• Usage information, pages viewed, time on page, referring/exit URLs, click paths, search
terms, date and time of visit;
• Location information, approximate location derived from IP address; and
• Cookies, pixels, beacons, and similar technologies, see Section 4.
3.3 Information From Third Parties
We may receive information from:
• Payment processors (purchase confirmations, fraud signals);
• Email marketing platforms (open and click data);
• Social Media Channels (when you tag us, follow us, or interact with our content publicly,
or if you connect your social account to one of our forms);
• Analytics providers (aggregated insights about Website use); and
• Advertising partners (where we run paid ads), including campaign performance data.
4. Cookies, Analytics, and Tracking Technologies
4.1 What We Use
The Website uses cookies and similar technologies (such as pixels, web beacons, and local storage)
to operate, secure, analyze, and improve the Website and to support marketing.
Categories typically include:
• Strictly necessary, required for the Website to function (for example, to keep you logged
in, remember your cart, or process a payment).• Performance/analytics, for example, Google Analytics, to understand how visitors use
the Website.
• Functional, to remember preferences.
• Advertising/social, for example, the Meta Pixel or TikTok Pixel, to measure ad
performance and serve relevant content.
4.2 Choices
You can block or delete cookies through your browser settings, but doing so may affect Website
functionality. You can also use third party tools such as the Google Analytics Opt Out Browser
Add on and ad industry opt out pages (for example, optout.aboutads.info and
optout.networkadvertising.org).
4.3 Do Not Track
Some browsers transmit “Do Not Track” signals. The Website does not currently respond to those
signals in a uniform way, because no industry standard for honoring them has been finalized. We
respond to applicable opt out mechanisms required by law (see Section 9).
5. How We Use Your Information
We use the information described above to:
• Operate, maintain, secure, and improve the Website and the Services;
• Process and fulfill purchases and deliver Digital Products;
• Provide customer service and respond to inquiries;
• Send transactional communications (receipts, access links, account updates);
• Send marketing communications, where you have opted in or where otherwise permitted
by law;
• Personalize content and recommendations;
• Develop new content, products, and services;
• Analyze usage patterns and measure marketing performance;
• Display, share, and feature User Content, testimonials, and stories in accordance with
Section 9 of the Terms of Service;
• Detect, investigate, and prevent fraud, abuse, and security incidents;
• Comply with our legal obligations and enforce our Terms; and
• Protect the rights, property, and safety of MoveStrong, our users, and others.
6. How We Share Information
We do not sell your personal information for money. We share information in the following limited
ways:
6.1 Service Providers
We share information with third party vendors that perform services on our behalf and are
contractually limited to using the information for those purposes. Categories include:
• Website hosting and infrastructure providers;• Payment processors (for example, Stripe, Square, PayPal, Thrivecart);
• Email marketing and CRM platforms (for example, Mailchimp, Flodesk, ConvertKit,
ActiveCampaign, Klaviyo, Kit);
• SMS/text providers;
• Scheduling, intake, and EMR platforms (for example, Jane App, when used for Clinical
Services, information in that platform is governed by the Clinical Agreements);
• Course, membership, and digital delivery platforms (for example, Kajabi, Teachable,
Thinkific, Podia, ThriveCart Learn);
• Form and survey tools (for example, Typeform, Google Forms, Jotform);
• Cloud storage providers (for example, Google Workspace, Microsoft 365, Dropbox);
• Analytics providers (for example, Google Analytics);
• Advertising platforms (for example, Meta Ads, TikTok Ads, Google Ads, YouTube Ads,
Pinterest Ads);
• Customer support tools;
• Professional advisors (lawyers, accountants);
• AI tools used for marketing, drafting, or operations (we do not knowingly submit
identifiable patient/client information to general purpose AI tools); and
• Vendors that help us produce content (videographers, editors, designers, contractors).
6.2 Social Media Channels
Information you submit on Social Media Channels (likes, comments, follows, DMs, tags) is
governed by those platforms’ own policies. We may receive aggregated insights from those
platforms.
6.3 Legal and Safety
We may disclose information if we believe in good faith that disclosure is necessary to (a) comply
with a legal obligation, subpoena, court order, or governmental request; (b) protect the rights,
property, or safety of MoveStrong, users, or others; (c) enforce our Terms; or (d) investigate fraud
or security issues.
6.4 Business Transfers
If MoveStrong is involved in a merger, acquisition, financing, reorganization, sale of assets, or
bankruptcy, information may be transferred as part of that transaction, subject to commercially
reasonable confidentiality protections.
6.5 With Your Consent
We may share information with third parties when you ask us to, or when you otherwise consent.
6.6 Aggregated/De Identified Data
We may use and share aggregated or de identified information for research, analytics, marketing,
and any other lawful purpose.7. Marketing Communications and Your Choices
7.1 Email
You may opt out of marketing emails by clicking the unsubscribe link in any marketing email or
by emailing [email protected].. We will still send you transactional and service
messages related to your account and purchases.
7.2 Text/SMS
If you opted in to receive texts, reply STOP to unsubscribe. Standard message and data rates may
apply.
7.3 Targeted Advertising
You can manage advertising preferences through your account settings on individual ad platforms
(for example, Meta, TikTok, Google) and through industry opt out tools. Florida residents and
residents of other states may have specific rights described in Section 9.
8. Data Retention and Security
8.1 Retention
We keep personal information for as long as needed to provide the Services, comply with our legal
obligations, resolve disputes, and enforce our agreements. Retention periods vary by data type.
When information is no longer needed, we delete, anonymize, or archive it using reasonable
methods.
8.2 Security
We use commercially reasonable administrative, technical, and physical safeguards to protect
personal information. However, no method of transmission or storage over the internet is
100% secure. We cannot guarantee absolute security and disclaim liability for unauthorized
access except as required by law. If we become aware of a data breach affecting your personal
information, we will notify you as required by applicable law.
8.3 Clinical Records
Health information collected during Clinical Services is stored separately under the safeguards
described in the Clinical Agreements and our Notice of Privacy Practices, consistent with HIPAA
(where applicable) and Florida law.
9. Your Privacy Rights
Depending on where you live, you may have certain rights with respect to your personal
information. Even where not strictly required, MoveStrong will make a reasonable effort to honor
the following requests from individuals located in the United States:
• Access, request a copy of the personal information we hold about you;
• Correction, request that we correct inaccurate information;• Deletion, request that we delete personal information, subject to legal exceptions (for
example, records we are required to keep);
• Opt Out, opt out of marketing and, where applicable, of “targeted advertising,” “sale,” or
“profiling” as those terms are defined under applicable state law;
• Withdraw Consent, withdraw any consent previously provided;
• Non Discrimination, exercise these rights without being discriminated against.
9.1 Florida Residents
Florida residents may have rights under the Florida Digital Bill of Rights and other Florida laws,
including rights to access, correct, delete, and opt out of certain uses of personal information,
subject to thresholds and exceptions in those laws. To exercise these rights, contact
[email protected]. We will verify your request before responding.
9.2 Other State Laws
Residents of California, Colorado, Connecticut, Virginia, Utah, Texas, Oregon, and other states
with consumer privacy laws may have additional rights. We honor verified requests under those
laws to the extent they apply to us.
9.3 How to Exercise Your Rights
Email us at [email protected]. with the subject line “Privacy Request” and
describe your request. We may need to verify your identity. We will respond within the timeframe
required by law (typically 30 to 45 days, extendable in some cases).
9.4 Appeal
If we deny your request, you may appeal by replying to our response. We will reconsider and
respond within the timeframe required by law.
10. Children’s Privacy
The Services are intended for adults, and the Online Content is generally directed to older adults
and the people who support them. The Services are not directed to children under 13, and we do
not knowingly collect personal information from children under 13. If you believe a child under
13 has provided us personal information, contact 561-464-5030 and we will delete it.
11. International Visitors
The Services are operated from the United States and are intended for users in the United States.
If you access the Services from outside the United States, you understand that your information
will be transferred to and processed in the United States, which may have different data protection
laws than your country. By using the Services, you consent to that transfer.
12. Third Party Sites and Platforms
The Services may link to or integrate with third party sites and platforms (see Section 11 of the
Terms of Service). We are not responsible for those parties’ privacy practices. Review their privacy
policies before providing them with personal information.13. Testimonials, Reviews, and Media Use
With your permission and consistent with the license you grant under Section 9 of the Terms of
Service, we may use testimonials, reviews, before/after stories, photos, videos, and similar
materials on the Website, in advertising, and on Social Media Channels. We may pair them with
first names, locations, or other limited context as provided by the submitter. If you wish to
withdraw a publicly posted testimonial, contact _561-464-5030
; we will make a reasonable effort
_
to remove it going forward, but we cannot guarantee removal from archives, screenshots, third
party reposts, or printed materials already in distribution.
For patients/clients of Clinical Services, no identifiable testimonial, photo, or story will be
published without a separate, written authorization that complies with applicable healthcare
privacy law.
14. Changes to This Policy
We may update this Policy at any time by posting a revised version with a new “Last Updated”
date. Material changes will be communicated by reasonable means. Your continued use of the
Services after the changes take effect constitutes your acceptance.
15. Contact
To ask a question, exercise a privacy right, or report a concern about this Policy:
MoveStrong Seniors LLC d/b/a MoveStrong Seniors 222 Yamato Road Suite 106-242 Boca
Raton, FL 33431
Email: [email protected] Phone: 561-464-5030